Literature review for apple inc project

Journal of Marketing Research, 8, There are certain issues and problems that Apple Inc.

literature review on apple inc pdf

Apple sustains its success by defending its technology and making sure that information remains proprietary. Cisco owned that trademark since Iconic designs: The apple iPod. Sage Publications.

Initially, employee rights has been defined as the right granted upon an employee on the basis of contractual agreement made with the employer. Yet the violations continue, despite years of monitoring factories where Apple's own audits show persistent non-compliance and despite these factories' repeated broken promises to improve. Premium Apple I, Apple Inc. A unit may fall sick because of a major lubricant i. Even the iPods are fixed with LEDs lightemitting diodes instead of the fluorescent lamps. Apples growth into new product lines such as the invention of the iPod, which is a handy music player, added to its success. Like for example, as Apple strives to optimize its success, it also needs to ensure an ethical background is sustained in its working environment. Loh, S. Apple no longer designs for creators of digital media, who tend to be very demanding about product quality. Billboards and banners featured huge black-and-white portraits of performers, artists, scientists, and political leaders whose outsider ideas eventually became mainstream. Apple builds hype for iPhone. Nevertheless, Apple should see ways to curb these unethical conducts to arrive at a stage where it can be regarded by the public as not only producing innovative and more sophisticated products, but also a company that highly values ethical principles in its company towards its customers, suppliers, employees and investors. Keywords: Ethics, Ethical behaviour, Employee Rights Ethics Yildiz illustrated that there is a greater need to have a sound working ethics in business environment especially when work life gets more difficult, dynamic and highly competitive. The company—which declined to comment for this article—seems increasingly overwhelmed by the wide range of products and services that it has created, and is responding quite logically by spending significantly less effort on items that appeal to a shrinking percentage of its customer base—a group that unfortunately includes digital creators.

Thus, any fault causing a diminished product quality can affect the strength of the brand in the market among all other brands. Mobile Commerce Daily.

Without a hero, Apple needs new strategy. The pay employees receive should be just in an interpersonally relative sense, meaning it does not matter whether the particular employee is seen to be achieving in their performance, or of a more senior level compared to the rest working in the organization, every company has the obligation to be equal to all employees. Yet the violations continue, despite years of monitoring factories where Apple's own audits show persistent non-compliance and despite these factories' repeated broken promises to improve. Stock prices were also declining. The Straits Times. In the organizational setting, social identity theory is evident in the way individuals interact within the various groups in the organization, adopting the language and culture of groups in much the same way that individuals co-opt the values and characteristics of the group Scott, Journal of Marketing Research, 8,

Dundar, ; Ucar, Billboards and banners featured huge black-and-white portraits of performers, artists, scientists, and political leaders whose outsider ideas eventually became mainstream. Once again, it was considered to be insufficient as an upgrade on the previous model and once again, the new gadget flew off the shelves; Apple sold three million in the first three days.

Literature review for apple inc project

The role of the human resource department assumes a management role that plans, organizes, staffs, compensates, manages, trains and develops employees of the Apple Inc. Discipline may not be the best solution in all cases.

research about apple company

Apple has since come up with a new strategy to decrease the amount of toxic chemicals in its products like for example; cathode-ray tubes that contain lead are removed from its products, according to Steve Jobs.

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