Swot analysis of project shakti

unilever usp

We will bring our wealth of knowledge and international expertise to the service of local consumers — a truly multi-local multinational. Inthe company's research facilities were brought together at a single site in Bangalore.

hul competitive analysis

Strong legacy of the HUL brand since its inception in 1. It could look at introducing products from its parent company like margarine in order to cater to changing consumer tastes and opportunities in food sector.

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Mergers and acquisitions to strengthen the brand Opportunities 3. FMCG sector is facing a cut throat competition in urban areas and this competition is even getting tougher with the advent of too many companies.

Swot analysis of project shakti

Distinctly placed products providing reach to every segment of society. SWOT Analysis does stress upon the significance of these four aspects, but it does not tell how an organization can identify these aspects for itself. Successful businesses build on their strengths, correct their weakness and protect against internal weaknesses and external threats. Journal of International Social Research, 10 It is a rural initiative that targets small villages populated by less than individuals. Most of the time is spend in creating awareness about the products. HUL was established in as Lever Brothers. Over the next 10 y e a r s , t h e p e r capita income in India is likely to double. HUL covers about 6. The women selected was trained for three months to be a direct-to-home distributors after which she used to take the products in a box to the nearest villages and sell them door to door. It helps in identifying core competencies of the firm. Related Interests.

Lipton 7. Growing consumer base due to increasing income levels and new consumers from lower strata of the society 2.

Taglines of hul products

Access to Unilever global technology, capability and sharing of best practices from other Unilever companies. Rural Indias income has increased gradually since the past few decades. The company provides employment for more than 41, employees. The women were called Shakti Ammas. India Limited was formed. Cif 3. Hindustan Unilever faced controversies like skin lightening creams, pollution etc 1. The customers i. HUL can tap rural markets and increase penetration in urban areas 2. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others.

Moreover being so evident in each of its segment which is widely used by Indian as well as world wide customers; HUL is not only focusing in major brands but also on those brands which are not performing well and new products are brought into market by viewing the importance of Innovation in this changing environment.

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Project Shakti